Child modelling is quickly growing in popularity and profitability as another branch of the modelling industry. Wherever you see a baby product you need a baby model. So your baby could appear anywhere from a national TV ad for nappies, to in-store advertising posters for baby clothes; be on the front cover of baby magazines or on packaging for baby toys or baby medicine.
Children can experience all kinds of work, and can be required to work all over the world. The requirements for a child or infant model are not as strict or defined as most other aspects of the industry.
Personality and attitude are very important in child modelling. A quirky, happy child with character can sell a product just as well as a well-groomed, well-poised model would.
The temperament of the child model is the key to their success. It is essential that any child model be co-operative and good natured, and it is imperative that the child is easy to direct and quickly at ease around strangers and under the spotlight. A shoot can last for hours so it can be difficult for children to remain attentive and interested.
There are many strict laws that are designed to protect the interests of the child and keep the guardian in control of the child’s modelling career. These laws are in place to ensure that children are not exploited and do not miss out on any vital education. Licenses are required to permit any child under sixteen to work, and strict guidelines are in place concerning the amount of hours that children can work for.